Friday 17 March 2017

Noida: The city of Joy

India being the largest urbanized nation in the world is under the constant pressure of two forces- rapid rate of population growth and increasingly rapid rate of migration. Urban areas here have been recognized as ‘’engines of inclusive economic growth’’. Being economically and infrastructurally advanced, Noida has very closely observed the paradigm shift in the realty growth.

The smoothness of the landscape and the infrastructure govern the development of any city. The evolution of any city is defined either by its design (infrastructure) or by its residents (the first movers). Hence, they are the ones who give a definite outlook & shape in terms of urban planning and overall outlook of the given city. This has been the pattern of urbanisation and rise and growth of the cities across the world with India (especially Noida) being no exception.

In 1970, Noida, the New Okhla Industrial Development Authority, was set up as an industrial town to encourage small industries and as an outreach to Delhi’s lack of space for industrial areas. The reason behind this establishment is also to create a wider gamut to support the unceasing space requirements in Delhi, which had emanated due to increase in inwards migration and spiralling development levels. 

Noida, as a matter of fact, has witnessed a tectonic shift of realty during the last two decades led by the market forces. The city has also shaped up as one of those rare markets where the demand supply gap is much lesser than many other markets across the country. Great infrastructure, good road network and metro connectivity to all key destinations are the prime reasons that have enticed the buyers and investors to this area.

Noida has grown stupendously beyond an industrial extension to full-fledged modern city in past three decades. Today, it is one of the most trusted investment destinations in the country. The city boasts of an impressive development plan that includes access to international-level-retail facilities. It has ascended as an ideal land of opportunities for both business as well as investment. The number of people looking to invest in the National Capital Region, especially Noida is increasing by the day, city’s commercial real estate sector has witnessed an incredible growth in past few years.                      

Being a leading business and residential hub, Noida’s prime location has always attracted buyers and investors. The city has also emerged as a popular destination for corporate offices which used to flock to Gurgaon earlier. Big MNCs and blue chip companies such as Genpact, Goodyear, Reckitt Benckiser, HCL, Honda, Wipro, Escorts, Pepsi etc. have profoundly influenced the real estate value of the city. The city is also attracting large interest from young professionals from IT/ITeS sector, especially BPOs. From residential projects to integrated townships, commercial projects to swanky malls and mixed-use developments, Noida is throbbing with activity.

According to industry experts, to establish Noida as the hottest property hub, the industrial and commercial policies by GNIDA has helped in infrastructural advancement in the region and commercial actions have taken off in right earnest.

The emergence of Noida as a city with global standards had been a roller coaster ride. Noida, due to its proximity to Delhi, has developed into a land of myriad opportunities and demand for properties in Noida is soaring high. The city being accountable to increasingly well-informed consumers and investors, meeting their growing needs and professionally managing multiple projects, has shifted the commercial real estate game in its favour. With high end infrastructure and premium facilities, the city has become a rapid-developing real estate destination in comparison with other areas in Delhi/NCR. 


With massive infrastructure work in the pipeline, Noida will be in the limelight for progressive growth of residential and commercial hubs in near future and will continue to grow on the fast forward lane of prosperity.